If you want to understand more about social media marketing, you may want to get along to the Social Media Masterclass this Friday 4th September in Melbourne. David Meerman-Scott, Author of World Wide Rave will be sharing case studies and tips for Marketing and PR experts to learn about using social media effectively. Iggy Pintado, author of the informative Connection Generation is promoting a special deal for the event- head over to his blog to find out more.
Also coming in September – the MarketingNow! Conference which is now free (with a donation) with speakers Darren Rowse (Problogger – who recently inspired me to try and fix up my About Me page), Gavin Heaton (from Age of Conversation), Stephen Johnson, Laurel Papworth, David Armano (who, it turns out, drives the same motorbike as my husband and has the same taste in monkeys. Yeah that’s the kind of thing you find out through Twitter!) , Jim Stewart and Simon Young.
Unfortunately it looks like I won’t be able to attend either event – but I did manage to get along to Laurel’s Social Media Marketing Workshop a few weeks back, where Laurel shared some great insights based on her professional experience, and helped to get my social networks organised! I liked it when she said “If it works, don’t do it again” (or something like that) which was the approach I took with my fundraising journey for Opportunity International Australia. Just because raising $1300 through blog posts worked one time, doesn’t mean I tried the same thing for the next event.
It was also reassuring to read techniques for social media marketing recommended in David Meerman-Scott’s book World Wide Rave, which I had used in my fundraising blogging challenges. Great suggestions, focused on people. As he says in the book “When you’ve got something worth sharing, people will share it – no coercion required.”
I’m learning – Keep it fresh. Listen and be engaged. Look for fun ways of doing things. Then start again (it’s always new)!