The Commodification of Personality

I thought I should explain my current Twitter background which looks a bit like this:

You might have read that teens don’t use Twitter. I wonder if that has contributed to the commodification of personality on Twitter. We have become quite good at ‘branding ourselves’, creating Twitter backgrounds with bios, Twitter landing pages, and for a while there it felt like ever second Twitter avatar was like a smiling passport photo.

So, I thought I might just leave my background blank-ish, for the moment. Creating the ‘perfect’ personal online brand might be helpful to certain agendas at a particular time. I’m not saying that it’s wrong to have a Twitter background, landing page or smiling avatar. I’ve done it myself. But…just thinkin’ ….do you risk losing your ability to find new ways to express yourself or innovate in a quest to create an effective, popular digital footprint? What else could you do with a Twitter background, apart from showcasing the best of *you* (which in turn, might actually showcase the best of *you* more than a neat bio ever could)?

Oh. I just googled “commodfication of personality”, in case there was anything interesting and came across an interview with Rick Moody (The Ice Storm) written a year ago. At one point the interviewer Ryan Boudinot asks “Have we gotten to a point where the commodification of personality has become so overbearing that it’s impossible for us to separate self-promotion from expression?”

Your thoughts?