I want my social media candy

In my last post I mentioned the importance of sharing what you know:

Regardless of where you want to position yourself in social media in the future, you can make a difference where you are right now, by sharing what you already know. In addition, how can you build up a core competency and weave social media goodness into it?

social media candy

Little Lola guards her social media candy,
dreaming of the day she will be a social media rockstar

Image courtesy of virtual chameleon Iron Fillings

Consider your role, your area of expertise and ask yourself how you can sprinkle some social media wonderment? If you know something about the benefits of social media and social networking within the enterprise (or wherever) are you sharing it with your colleagues?

Example 1. My (very clever) husband was able to a case study group at Uni to use a wiki. He didn’t just send them a link. He uploaded material that was doing the email rounds, then sat down with them to demonstrate how to use it and won them over. They started using the wiki straight away for their project. No more manic email sending and sorting.

Example 2. As Kerry McGuire points out in her recent post on Learning and social media, the company we work for has a program & community called BlueIQ where we are able to volunteer as Ambassadors for social media. We have a community of people around the world who share what they know with others, a wiki with information and case studies – and I am trying to make a more concerted effort to create short informal session with my project team members, my own colleagues and other groups I am connected with by booking some dates in.

It doesn’t take much to make a little bit of social media work. You don’t need a grand plan to share a little bit of knowledge. How can you make it work where you are right now? Are you guarding your candy or are you investing your knowledge in people who will benefit?

5 thoughts on “I want my social media candy

  1. Kerry McGuire

    Hey Jasmin! Great post… I had an interested call yesterday on this very topic. How do we get our team to contribute what they know already to Pass It Along. There are some people doing it already. Others “don’t have the time”… so we’re trying to find ways to replace a current “knowledge hoarding” task with a similar “knowledge sharing” task… like the notes for an end of project lessons learned call can be posted in Pass It Along (or on a wiki, teamroom, etc.) as opposed to being recorded in Word and then emailed to just the call participants.

    Not sure how that’s going to go over with people… but I’m hoping that if it’s no more effort to share than not to share, people will start. Fingers & toes crossed :-)

  2. Gavin Heaton

    Great post, Jasmin! You are right … it is all too easy to forget that social media is still a shiny and slightly scary object to most others. Taking the time to use the tools to tell your story to colleagues is a great way of accelerating both knowledge and uptake!

    It is interesting, that after years of pushing “knowledge management”, that social media tools are now actually allowing it to happen from the grassroots up (rather than the top down). The challenge as always, however, is to embed it into our work practices rather than making it an additional task.

  3. sagart

    as long as it adheres to the kiss principle, adds genuine value, and makes work easier and in some ways ingenious and fun, share it with colleagues in a real world example, and surprisingly more often that not, it will be adopted.

    Gavin’s point on the need for it to be embedded into our work practices is spot on, and I would go as far as say understated to a large degree. New(ish) KM tools (no matter what nomenclature guise they’re clothed in – web2.0 social media, etc) do enforce change in work practices and approaches.

    A key challenge is finding appropriate change agents and catalyst that will allow the transition to take affect and settle in regular work practice. Simple, fun and delivering at worst equal value to current work practices is essential.

    he he, not too mention a million and one other things but no time to write a book on it ;)

  4. Pragya Narang

    RocSearch, the UK-based research & analytics firm has recently released a research study on ‘Leveraging Social Media for Brands’. The study showcases the social media eco-system, its drivers & imperatives while detailing cases of brand successes and failures attempting to harness the power of this medium. For a complementary copy of the study, visit http://www.rocsearch.com/social-media.asp.

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