When it comes to creating a social media strategy for employees, it’s so important to have an established culture of trust and authenticity. Relationship is vital for communication of ideas to happen. Trust underpins relationships.
For instance (from my Age of Conversation II chapter submission)
“It’s easy for people to talk and connect – when the boss is not around. Establishing a culture of trust is essential before ideas can naturally flourish in the Enterprise.”
You can read The Authentic Enterprise by the Arthur W Page society – really worthwhile. So is this podcast of For Immediate Release by Neville Hobson and Shel Holtz with Jon Iwata, who heads up IBM’s Marketing and Communications. Another hat tip to George Faulkner.
Are you expressing the importance of trust and authenticity in your social computing education and communication?
And of course it has to be said – when it comes to Trust...the expert is really Hal Hartley ;)
RIP Adrienne Shelly