I work with organisations to bring creativity to life and deliver remarkable results.
From digital marketing strategy and execution, to leading integrated teams, imagination, insights and creative direction — creating unforgettable experiences for audiences. As of February 2021 I am proud to work at TarraWarra Museum of Art as Marketing and Events Manager.
In 2019 and 2020 at Dementia Australia I led development of highly visible programs of work and helped the organisation navigate building brand awareness and support through several campaigns, ‘Keep the world open’, ‘Dementia Action Week’, and ‘The Dementia Guide.
Speakers at the 2019 event live streamed at the Sydney Opera House included: Ita Buttrose, Maggie Beer, Shaynna Blaze, and David Speers .
Partnering with leading content and media agencies the campaigns attracted millions of views.
REVEL Global: experience-led food and wine events including Pinot Palooza and Mould Cheese Festival
At REVEL I led the delivery of global media and events for the 2017/18 event season including Mould – a Cheese Festival, Sake Matsuri, Barossa – Be Consumed, and Pinot Palooza the largest Pinot Noir tour and festival in Australia with an audience of 4,000 people.
Venues included: Royal Exhibition Building Melbourne, Carriageworks Sydney, and events held in New Zealand, Japan and Singapore.
Media development included a new award-winning magazine and setting the foundations for a new podcast production
Digital Photography School
At Digital Photography School, one of the world’s largest leading photography blogs, I led a remote, global team for the delivery of online learning products and web production between 2010 and 2017. With great pride I directed the design, planning, production and marketing campaign delivery of a new program of work: 50 new photography eBooks plus online courses, products and resources. At peak the website attracted one million subscribers and four million monthly unique views.
Our ebooks and courses were ‘how to’ guides on everything from portraiture to landscapes, created in collaboration with leading global photographers.
At ProBlogger, I directed the production of five annual conferences from 2011 – 2015 in Melbourne and the Gold Coast. Over this time we saw the event trending on social media, garnering the interest of news media including the Australian Financial Review and Sydney Morning Herald, and support of leading brand sponsors and regional tourism bodies. The outcome led to 600% growth of attendance with a sell-out event attracting global bloggers each year.
Speakers included: Tim Ferriss, Chris Guillebeau, Rand Fishkin (Moz), Sarah Wilson, Trey Ratcliffe, Heather Armstrong (Dooce), Pat Flynn, Amy Porterfield, Tsh Oxenreider, Clare Bowditch, Samuel Johnson (Love your Sister)
Jasmin’s middle name is Determined!
I have never met such a creative, professional, ‘can do’ woman before. When we collaborated on her Ambassadorship for Women’s Opportunity, I found Jasmin to be an inspiration. She walks the talk, people! As for her creativity with technology – incredible. This woman is going places and anyone who is lucky enough to work alongside her should savour every moment!
Anita Pahor, Chairperson, Society of Women Leaders, Australian Red Cross
Jasmin is a miracle worker!
I’ve seen her in action working to create community and transform ideas into reality—all while teaming up with others to make sure everyone feels involved and valued.
Chris Guillebeau, Founder Side Hustle School, The $100 Startup, WDS
Jasmin was a big reason that I was able to scale my business in the time she worked with us. She was able to take ideas and make them a reality through the production of many products and helped us to build systems that have continued to serve us well beyond the time she worked with us.
Darren Rowse, Founder, ProBlogger & Digital Photography School
“It was a fabulous experience working with Jasmin on the annual Problogger Conference. Jasmin was integral in the conference growing to what it is today, the most successful blogging conference in Australia. Her communication skills are excellent and her ability to remain calm and professional under stress was highly valued by the team.”
Nicole Avery – Planning with Kids