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Stamp Collections

My five year old calls avatars “stamps”. He changes his stamp frequently (his account on the PC). Although he thinks grown-ups aren’t allowed to change their avatars. He has the freedom to be a car, or skateboard, or star for the day – but adults, well he thinks our digital identities are so….static.

My stamp collection is increasing in size and variety. My brand is no longer static. I seem to change it the most on Twitter, my most active social network, followed by Facebook. Sometimes I change it in response to a frivolous experimental collaborative theme (like @chinposin) or a more compelling social call to action (@peavatar)

avatar 1 avatar 2 avatar 3 avatar 4 avatar 5

What does this mean for a company’s brand? Think about the Google homepage logo, always changing. Does your personal brand remain static? Or are you constantly transforming and evolving? Do you cling to a safe, acceptable and trusted online identity or do you look at new ways to communicate and express yourself?

If I have a relationship with you, we converse, you share your original thoughts, information and ideas (that’s your product ) then I find it completely acceptable for you to modify and update the packaging. What you say and do online etches a more permanent profile into the minds of others.

Visual representation of ourselves becomes a decoration, a declaration, an interaction. Do you have a “stamp” collection?

Tagged on: avatar, brand, chinposin, identity, logo, peavatar, stamp, visualization
By wonderwebby | April 30, 2008 | social media | 4 Comments |
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4 thoughts on “Stamp Collections”

  1. Shai Coggins May 1, 2008 at 10:29 pm

    When did we stop being as clever as kids? ;-)

    Anyway, I’m one of those people who stuck to my avatar/photo for a long, long time. I was afraid that changing that will confuse people about my brand. When people started commenting about how my photo doesn’t reflect who I was anymore (when they meet me in person), I decided it was time to change.

    Now, I’ve just been changing, shifting, whenever I felt like it.

    Does it affect my brand? Maybe. Maybe not. We’ll see how it goes. :-)

    Reply ↓
  2. wonderwebby May 2, 2008 at 9:25 am

    hi Shai! thanks for commenting. I also felt that I needed only ONE avatar for a consistent brand – I guess that is how we have traditionally viewed branding.

    But as you say, I see you change and shift your image around and I think it’s GREAT! It’s like seeing different facets on a diamond glinting :) – multidimensional branding instead of flat and static 1.0

    Reply ↓
  3. Julie May 2, 2008 at 1:46 pm

    This kind of reminded me of perfume. I seem to wear different perfumes for different occasions. Where my Mom only wore Chanel no. 5. That was her scent, always recognizable. I have a few scents. Mommy scent, Wife scent, and girls night out scent. And they all represent me.

    So I think it makes sense to have avatars that represent you differently for different purposes.

    Yikes, this comment was confusing. Sorry!

    Reply ↓
  4. wonderwebby May 3, 2008 at 6:35 am

    Hi Julie – not confusing at all!
    Exactly like a scent! Thanks for stopping by.

    Reply ↓

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