I thought I should explain my current Twitter background which looks a bit like this: You might have read that teens don’t use Twitter. I wonder if that has contributed to the commodification of personality on Twitter. We have become…
The meaning of a personal online brand
Last night I attended a Greater IBM Connection (alumni) virtual party in Secondlife where Debbe Kennedy was launching her new book. During the proceedings Ted Childs, former VP of Diversity at IBM made this wonderful observation about Debbe. Ted Childs…
What makes a company great?
What makes a company respected, special or important? Any ideas? If you’re up for a challenge – please answer the following three questions this week. I’ll be relaying the most informative answers back to IBM’s global marketing and communications group,…
Stamp Collections
My five year old calls avatars “stamps”. He changes his stamp frequently (his account on the PC). Although he thinks grown-ups aren’t allowed to change their avatars. He has the freedom to be a car, or skateboard, or star for…
Enterprise2.0 Loyalty
The Enterprise 2.0 Executive Forum in Sydney yesterday proved to be a great half day of case studies and discussion. One of the emerging themes was the need for Enterprise 2.0 implementers to “let go” of content structure, instead shifting…