I use Google Alerts for different things, including a regular search for microfinance. Last week I discovered James Pratt, a lawyer who is riding his bike across South America over the next 12 months to raise funds for Opportunity International (US). James has just started using his mobile phone to tweet about his adventure.
While there’s nothing new about charity bike rides I think it’s great that people are starting to use Twitter to share their personal journeys as they cycle for a cause, raising funds using sites like Chipin and First Giving.
Their use of Twitter, blogging and video gives us an insight into their experience and allows us to interact with them as they hit the road, and the fundraising widgets help us to visually track their fundraising efforts over a period of time.
Do you feel better connected to non profit causes when individuals use social media to share their experience?